Links to Blog Posts You Should Read!

How to 'Fry the File' in Fundraising
"Many fundraisers live in fear that they'll contact their donors too often, resulting in a catastrophic loss of love. There's even a scary name for this: Fry the file. That's kind of like being a smoker who worries all the time that his cell phone is going to give him cancer." Click here to read the full post.

Why your audience IS at the heart of your fundraising, communications and innovation
"Successful organisations take the broader audience needs into account to inform the direction of their innovation, not to curtail it." Click here to read the full post.