Baby, Come Back ...
Recent lapsed-donor efforts from St. Labre and CARE really stand out.
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I received that package in early August, then in late September and again the first week of December. In the last one, a photo is inserted into the note with a description on the back explaining that it's a picture of St. Labre's kids re-enacting the Christmas story. Nice touch of seasonality there … but — pssst, St. Labre — next time get the person who wrote the inscription inside the card to also write the photo caption instead of using a handwriting font, and you'll have an even more impressive winner!
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Kimberly Seville
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