Baby, Come Back ...
Taking CARE
CARE also has a greeting card reinstatement effort that's outstanding, but for different reasons. I think it's the only one in all the stacked cartons of my 2010 mail with a 44-cent stamp, and the outer envelope is a distinctive textured cream stock. The cover of the card is a colorful illustration of a flower with a headline that reads, "Your Compassion Means Everything." Inside, a brief message below a personalized salutation says simply, "We haven't heard from you in a while. I hope you are well. Your support is sorely missed and the need is still great. Please can you help us again?" Together with the salutation and signature, the package gets it done in 35 words, no easy task — but necessary if you're paying for inscription by the word.
