Baby, Come Back ...
Recent lapsed-donor efforts from St. Labre and CARE really stand out.
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You can also watch things like what seems to be a "premium arms race" happening in the environmental market these days. Apparently one tote bag isn't enough anymore. One nonprofit recently offered me a colorful set of four bags as enticement to renew my membership.
I'm holding out on that organization and everyone else for a while yet, though. I deliberately became a lapsed donor (13+ months) in early 2010 in order to receive more reinstatement and acquisition mail, to see how nonprofits would endeavor to woo me back.
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