Baby, Come Back ...
Recent lapsed-donor efforts from St. Labre and CARE really stand out.
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And woo they have, with verve
Overall, I noticed a rising use of note card packages. Almost all are closed-face baronial envelopes with real or simulated handwritten addressing and the automation barcode moved away from the recipient's address. Sometimes no organization name is on the envelope to identify who the card is from; on others the return address is also handwritten. All have live stamps, usually uncanceled nonprofit. Adding a mailer's cancellation mark across the stamp — since the U.S. Postal Service doesn't — would make these packages look even more like First Class mail.
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