Baby, Come Back ...
Recent lapsed-donor efforts from St. Labre and CARE really stand out.
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The cards inside vary greatly. They go from the incredibly plain with just a logo on the cover to color photographs or illustrations to a personalized message. Some have typed messages that fill the entire inside of the card, while others use only the bottom half below the fold. Some use simulated or real handwriting for all or part of a personalized message; others are printed without personalization. Most have reply slips but not all.
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Kimberly Seville
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