Baby, Come Back ...
Recent lapsed-donor efforts from St. Labre and CARE really stand out.
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Inside, on the top panel in realistically sized, simulated blue handwriting, it says, "Please allow me the honor of doing something special for you, Kimberly." A second paragraph offers an envelope for my prayer requests. "It's the least I can do for such an important friend as you."
A typed, personalized note on the bottom half of the card begins, "Anniversaries are important milestones. Realizing it's been more than a year since you last shared a gift with St. Labre, I felt you deserved special recognition." The rest of the note is classic renewal language but gentle in tone and completely consistent with this outstanding donor-centric copy.
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Kimberly Seville
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