Links to Blog Posts You Should Read!

The Medium Is the Offer
"The offers we present our donors are defined by the medium we select. A double buckslip direct mail package is fine for a $25 annual fund drive, but it's not suited for presenting a complex community development project for $10,000. The richer and more personal the medium, the better suited it is for involved and high-priced offers." Click here to read the full post.