Links to Blog Posts You Should Read!
The Fine Line Between Raising Funds and Raising Ire Via Direct Mail
"If a donor is unresponsive to certain appeals time and time again, don't keep sending them; try a different approach. Otherwise, you risk the chance of alienating them. And for the love of all that's holy, don't send your donors the same direct mailer two days in a row!" Click here to read the full post.
A Field of Wildflowers
"How can you make your marketing blossom? What can you do to make it new, fresh, and more relevant to your readers? How can you make them look at what you do and break out in a smile? Think hard about ONE thing you could improve to make this summer or fall a better one for your nonprofit and those you help. What’s your fresh start — inspired by spring — going to be?" Click here to read the full post.
