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Managing Your Nonprofit's Communications Calendar
"Long gone are the days when a quarterly print newsletter was all you had to think about it. Today, nonprofits are mini media moguls, publishing and broadcasting in multiple channels, from print and email, to social media and the airwaves. Reaching out to more people, more often, demands an integrated approach to your marketing and fundraising communications. Otherwise, you'll send mixed messages and end up with 'all action, no traction' communications." Click here to read the full post.
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