Recent Survey Reveals Consumers Prefer Charitable Contributions

Survey: Consumers Prefer Charitable Contributions to Traditional Holiday Gifts

Dec. 27, 2005

By Darryl Gordon

Charitable giving is expected to be a popular trend in gift-giving this season. According to a recent survey by San Diego-based technology services provider Kintera, three out of four consumers would prefer to have a charitable contribution made in their honor than receive the traditional tie or scarf this holiday season.