Recently launched Web site is billing itself as the YouTube for nonprofits.

By Abny Santicola

FS: What advice can you share with nonprofits for how to use the site?
LGM: Make a very concise video clip. I would do it in two or three minutes. I wouldn't do just photographs sliced together with music in the background. Have it be actual video. Make sure it fits within the guidelines of basic needs which is sanitation, health care, food, shelter; and I would have it fit within the money guidelines of $5,000 or less. And it has to be something tangible that can be filmed. A workshop is not going to work. [For example,] we were sent one [from] these people [who] build homes in Mexico for $5,000 or less. That's a great project. You can actually watch them building the home. So I would say it has to be tangible, [and something] that can be filmed, cause the whole point is you can see it.