Recession Prompts Watchdog Agency to Loosen Fundraising Standards

December 7, 2009, Chronicle of Philanthropy -In recognition of the recession’s severe impact on charities, the Better Business Bureau Wise Giving Alliance announced today that it will allow organizations more leeway in meeting its standards for how much they spend on fund-raising and program activities.

Since 2003 the watchdog agency has required charities that meet its 20 standards to spend at least 65 percent on programs (Standard 8) and no more than 35 percent of contributions on fund-raising expenses (Standard 9).

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