Direct Mail — With a Conscience

A word about soy inks
Recycled paper is only part of the equation if you’re looking to create environmentally friendly fundraising communications. Vegetable-based inks, such as soy inks, have been shown to greatly reduced the output of volatile organic compounds compared with petroleum-based inks.

As with recycled papers, vege-table oil-based inks constantly are being improved in terms of consistency, color accuracy, drying time and cost. In addition to soy inks, which are the most popular vegetable-based inks, your printer might have rapeseed or linseed oil-based inks available for use with both recycled and non-recycled papers.