Direct Mail — With a Conscience
Recycled paper, Earth-friendly inks underscore (not undermine) stewardship goals.
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But that’s all changed over the past few years. Today, recycled stocks are of much higher quality than they were even five years ago, allowing organizations to use them for all of their printed communications if they choose. But perhaps the biggest shift has been in the paper-manufacturing process itself. Everyone from forest owners and paper manufacturers to printing- and mail-services providers has placed a greater emphasis on sustainable environmental stewardship — a phrase you’re likely to hear much more frequently in the coming year.
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- Companies:
- Metro Direct
Crystal Uppercue
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