Direct Mail — With a Conscience

Let’s review the key factors to keep in mind when selecting a recycled stock. We’ll then take a look at some of the major sustainability initiatives currently in place.

Know your acronyms
If you’ve recently purchased recycled paper or researched the marketplace choices, you’ve likely struggled with how to parse the many designations used to identify exactly what’s in recycled paper and how it was made. The most important of these are post-consumer waste and pre-consumer waste. Keep in mind that recycled paper manufacturers use PCW to refer to post-consumer waste.