Direct Mail — With a Conscience

PCW is recovered paper that has served its intended end use, such as a newspaper, direct mail or office copy paper. Pre-consumer waste refers to manufactured paper that has never reached the consumer and can be generated from printing waste, rejected stock or paper-end rolls produced in the paper-making process. Recycled paper is categorized by its percentage of post-consumer waste content, which is generally 10 percent PCW for coated stocks and 30 percent PCW for uncoated stocks.