Direct Mail — With a Conscience

Before PCW paper can be reused, it requires additional processing such as de-inking and bleaching. Several bleaching methods are commonly used, and recycled papers are categorized by the impact these methods have on the environment based on the chlorine content of the recycled paper.

Why all the fuss over the use of chlorine? Because dioxins released during some bleaching processes (such as those that use chlorine gas) are harmful to air, soil and water.