Direct Mail — With a Conscience

As with the purchase of non-recycled, “virgin” paper, there is a wide range of costs associated with recycled papers. In general, coated papers with a higher PCW content are the most expensive, especially in text and cover weights. The good news is that there are many choices available for all weights, finishes, colors, hues and brightnesses. Your printing- and direct-mail-services providers can help you select a paper that best balances your recycled content needs with your budget.