Reflections on 10 Years

• “Fundraising really chose me. I wanted to work for a nonprofit, and fundraising — and direct response — turned out to be a great fit. It’s a terrific mix of art and science, and it’s measurable and goal-oriented. Also, fundraising is great for people with short attention spans — there’s always something new going on.”

From Margaret Battistelli, editor-in-chief of FundRaising Success (Editor’s Note, “How NPOs Saved Christmas”):