Reflections on 10 Years
- “People love or hate Greenpeace. There’s no point inviting people in with a soft message, only for them to leave if they don’t like the full picture when they realize it.”
- “The environmental sector is known for its premiums: stuffed toys, tote bags, umbrellas. How on earth is dumping that sort of stuff [in mail] consistent with a message about conservation of resources? So we don’t do it.”
- Companies:
- People Magazine
- The Domain Group
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