Reflections on 10 Years: October 2005

• “It was particularly clear to me in the tsunami, which was probably everybody’s biggest disaster up until what we’re seeing now with Katrina, that at the same time you’re doing the immediate response, for an organization like CARE, which is also focused on long-term development, we made it clear right from the beginning with our fundraising messaging that this is going to be a long-term problem … which helps us as we transition back into our ongoing fundraising program.”

From Terry Axelrod, founder of Raising More Money (now Benevon) (feature, “Hope to Carry On”):