Reflections on 10 Years: October 2005

• “Even in the aftermath of Katrina, it’s important for nonprofits to stay focused on their fundraising plans. If the nonprofit is doing relief work related to the hurricane, it’s especially important not to cancel the event, because this is a perfect time to explain to donors what the organization is doing. For other nonprofits, it’s important to acknowledge the disaster and, when possible, naturally link their mission to it in some way.”

From Judy Piercey, then-director of development communications at the University of California, San Diego (Case Study, “My Big, Fat, Greek Donor Base”):