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- “Key to the success of the campaign was appealing to the cultural pride that is evident in San Diego’s large Greek community, rather than simply approaching them with the idea that it was good for the school.”
From Jerry Huntsinger, ageless direct-marketing curmudgeon and guru (Just Slightly Contrarian column, “Mommy, Will You Tell Me a Story?”):
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- Companies:
- CARE USA
- DMW Worldwide
E
Margaret Battistelli Gardner
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