Reflections on 10 Years: October 2005
- “Direct-response fundraising can be an awesomely complex medium. Stay focused on a strategy that will get you to a successful future. Trust your support team. And don’t sweat the small stuff.”
- Here are Tom’s nine habits:
- Have an annual plan.
- Give clear instructions.
- Don’t be swayed by “the next big thing.”
- Keep to deadlines.
- Pay your bills on time.
- Always send clean data.
- Never make changes at the proof stage.
- Return calls promptly.
- Don’t sweat the small stuff.
- Companies:
- CARE USA
- DMW Worldwide
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