Reflections on 10 Years (October 2006)

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we’ll be taking a look back at past issues throughout the year. Following are some words of wisdom culled from the October 2006 issue.

From Jennifer Donahue, then-membership director, NARAL Pro-Choice America (cover story, “Fearless Fundraising”):

• “For those segments that are brought on with a specific message, if they’re not responding to our appeals messages, which are usually issues-based, we’re trying to go back and bring them back into a frequent-donor status by touching them with what brought them on the file in the first place.”
• “Again and again it comes down to that institutional message. Instead of our revenue fluctuating up and down, whether it’s an electoral presidential cycle or an off-year election, we see that revenue growth continue to slowly ratchet up, and I think that can be directly attributed to our commitment to the acquisition and reinstatement program.”

From Stephanie Kushner, then-director of development, NARAL Pro-Choice America (cover story, “Fearless Fundraising”):