Reflections on 10 Years (October 2006)
- “When I first came to NARAL Pro-Choice America, we were mailing our major donors on a quarterly basis and, overall, raising probably less than half of what we raise overall from our major donors today. When we developed the direct-response program, we played with mailing as many as once a month to mailing every other month and some combination thereof. And so we’re constantly looking for ways to not overwhelm our major donors but also recognizing that, like the lower-dollar contributors, it often takes several mailings, and you don’t always know which one it is that’s going to inspire them to give.”
- Companies:
- The Domain Group
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