Regular Giving Grows for Third Consecutive Year in U.K., Fundraising Report Finds

Key Findings:

• Volume of Direct Debit donations increase +7.8%
• Income of Direct Debit donations increase +9.8%
• Average Gift sees significant increase by almost £1 to £12.86
• Average Gift By Cause shows children’s charities shoot up to £15.01 from £13.11, while healthcare & medical research shows second biggest increase.
• Direct Debit donation cancellations lowest recorded since 2007 at 3.32%
• Online regular giving is popular among consumers: year on year growth: 36%
• Online average gift revealed at £8.09, with 83% taking up Gift Aid (AG: £11.39)
• Charities are losing income unnecessarily by treating all unpaids as cancellations. The majority of unpaid Direct Debits are due to ‘insufficient funds’ and 62.5% of Direct Debits returned as Refer to Payer were paid when re-presented the following month. Charities could save £1000s every month.