Regular Giving Grows for Third Consecutive Year in U.K., Fundraising Report Finds

“Very few charities analyse their unpaid donations past counting them all as just cancellations, nor do they have a re-present policy in place. It only takes some minor tweaks to the administration process to gain a significant amount of income, reduce attrition figures and the costs of reactivation programmes. For a large charity this could mean thousands of pounds a month. Even if you’re a small charity and you’re losing just one donation of £10 a month, it adds up – if the donation is there but you’re just not collecting it you’re simply losing money down the drain.”