Regular Giving Grows for Third Consecutive Year in U.K., Fundraising Report Finds

Commenting on the report’s top line findings, Gray says:
“Average gift value has increased quite considerably, which I would say proves the case for quality upgrade campaigns. The heightened focus on existing donors through the tough economic climate has really paid off. And this also backs up the long-term argument for Direct Debit versus Standing Order. A Direct Debit is flexible for changes and easily upgraded by the charity as opposed to a Standing Order where the donor has to make any change for you with the associated risks of prompting cancellation.