Is It Time for a Check-up?

7. How well do you monitor your donor and prospecting universe?
It is imperative for nonprofits that want to improve targeting, tracking and servicing of membership activities and programs to access their entire “stock” of donor names.

Just how many names do you have on file right now? Where are these names housed? Have you incorporated your online names? In looking at your organization’s total universe, have you taken into account all the various storage areas and contact points throughout your organization?