Regularly scheduled maintenance can keep your files working for you.

By Pegg Nadler

1. What is your nonprofit’s “business”?
What is your primary mission? What types of activities are conducted on a regular, irregular or one-time basis? How do you construct your fundraising activities? Do you hold events? Do you issue tickets for those events? Do you have an online community of users? Does your organization publish a magazine or newsletter? Do you offer a catalog of products? What is the extent and depth of your direct-mail operations?