Aid by the Cupful

“Basically because people in the business chains know who they’re selling to or who they’re buying from, it kind of became a better tool for fundraising because there was that personal component that comes from people knowing people,” Griswold says. “This isn’t core to our business,” he adds. “We buy and sell the coffee they bring in. But it is so related to the supply too that you can’t close your eyes, turn your back and think somebody else should figure it out. I think one of the central messages we learned in this was that business can act fast and do the right thing.”