Relationship + Marketing = Improved Retention & Revenue

By Angie Moore

Let's face it. We are an industry that is built upon our metrics and best practices. We like to talk about winning strategies. We like to compare ourselves to benchmarks and indices. But what happens when the way "we've always done it" doesn't work anymore? What happens when the game changes? Guess what — all those "best practices" are maybe looking to a time that is not as relevant anymore. The metrics and benchmarks we use to measure our performance all of a sudden don't tell us if we are successful today — they just tell us where we are compared to yesterday.

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Companies:
DMA Nonprofit Federation

Angie Moore Author's page

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.

Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

The New Formula: R + M = IR2