The New Formula: R + M = IR2
Just in case you are still questioning this: Simply put, the reason to keep reading is money, because the revenue will come if you are focused on the relationship!
Sure, but what's involved?
Once there is agreement within an organization about the need for a relationship-marketing focus (and that it really is not voluntary), the next stumbling block is how to do it. Below are the key areas an organization of any size must focus on to begin its evolution from the "way we've always done it" to a "we don't want to leave money on the table" strategy.
- Companies:
- DMA Nonprofit Federation
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
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Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
