Relationship + Marketing = Improved Retention & Revenue

By Angie Moore

• Insight

Nonprofit organizations have a wealth of transactional information available to them — especially in the fundraising areas. But relationship insight is different than tracking response rates, giving timelines, revenue sources and average giving amounts. Organizations need to know what motivates their donors to engage with them. Who is highly committed and who is not — and how are they different? What actually drives commitment to an organization? Insight becomes a critical asset in succeeding. As with any relationship, understanding the person is critical, and insight becomes multidimensional if an organization becomes a relationship marketer and fundraiser.

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Companies:
DMA Nonprofit Federation

Angie Moore Author's page

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.

Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

The New Formula: R + M = IR2