Relationship + Marketing = Improved Retention & Revenue

By Angie Moore

Need some more proof this is something every organization needs to be thinking about and moving toward? See what several organizations have done and learned already.

Operation Smile is an international children's medical charity with global headquarters in Virginia. With the help of generous supporters and more than 5,000 medical volunteers in more than 80 countries, Operation Smile provides free, safe reconstructive surgery for children around the world born with facial deformities such as cleft lip and cleft palate.

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Companies:
DMA Nonprofit Federation

Angie Moore Author's page

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.

Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

The New Formula: R + M = IR2