Relationship + Marketing = Improved Retention & Revenue

By Angie Moore

This is uncomfortable. In fact, being uncomfortable is not something our industry enjoys.

We all know change happens, and we all know change is inevitable. The challenge is when change is perceived as voluntary. Across multiple blog posts, articles and conference sessions, the conversations around "relationship marketing" and "integrated marketing" often involve whether the juice is worth the squeeze. We've come through the recession, right? We've reset many of our metrics and benchmarks to align with the "new norm," right? Things are feeling better, right?

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Companies:
DMA Nonprofit Federation

Angie Moore Author's page

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.

Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

The New Formula: R + M = IR2