Relationship + Marketing = Improved Retention & Revenue

By Angie Moore

This commitment involved understanding what was driving donor satisfaction, what experiences in donor services were strengthening the bonds with the charity and which ones needed improvement.

Upon learning about some of its processes that didn't consider the impact on the donor, the organization replaced or enhanced those processes. Due to feedback from constituents about expectations, Operation Smile now exceeds industry standards for timeliness of gift deposits, receipting and acknowledgments.

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Companies:
DMA Nonprofit Federation

Angie Moore Author's page

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.

Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

The New Formula: R + M = IR2