The New Formula: R + M = IR2
Through its child-sponsorship programs, it has been able to make life-changing and life-saving differences in the lives of the children it helps. Its need to understand the strength of the relationship it has with donors — the sponsors — is critical to its success for today and tomorrow. Additionally, ChildFund has three specific goals for its focus on relationship marketing: 1) improve retention to the organization, 2) increase NET value of all constituents and 3) create a value-based investment strategy.
- Companies:
- DMA Nonprofit Federation
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
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Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.
