Relationship + Marketing = Improved Retention & Revenue

By Angie Moore

Its focus was to review its communications and strategies through a new lens. ChildFund now focuses on understanding the attitudes and expectations of its sponsors and gaining insight into their commitment level and what impacts that commitment. Its attention then turns to using this new insight to make changes in current strategies to optimize the donor experience and relationship. Cheri Dahl, vice president of sponsorship/donor experience, explains, "While this evolution in relationship marketing is currently in progress, [we] are already using the insights to make changes that will positively impact retention."

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Companies:
DMA Nonprofit Federation

Angie Moore Author's page

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.

Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

The New Formula: R + M = IR2