Relationship + Marketing = Improved Retention & Revenue

By Angie Moore

Change is here

The industry is starting to change and move from transactional marketing to relationship marketing. If an organization is not making strides to move in this direction, there is no doubt that money is being lost as donor relationships don't reach their full extent. In the past, strategies around integration, using attitudes in marketing and long-term relationships were often considered "immeasurable," and for that reason alone it was easy for our industry to put them aside and not prioritize them. Now, not only is all of this measurable, but it is critical for success. And our constituents, donors, volunteers and members are demanding a change in how we communicate and work with them.

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Companies:
DMA Nonprofit Federation

Angie Moore Author's page

Vice President, Strategy & Development
Eleventy Marketing Group

Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.

Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.

The New Formula: R + M = IR2