The New Formula: R + M = IR2
So, let's demystify this thing and then get busy changing our industry and advancing our missions.
Breaking it down
Relationship marketing and fundraising is about taking the best of what we know from the years and years of transactional marketing and then saying, "but there is more to the picture." For the majority of us, we have a foundation in direct-marketing technique and strategy that is predominantly focused on the giving transaction. RFM has driven segmentation for many, many years, and even our modeling to find a better segmentation strategy has used transactions as the primary driver and input.
- Companies:
- DMA Nonprofit Federation
Vice President, Strategy & Development
Eleventy Marketing Group
Angie is ridiculously passionate about EVERYTHING she’s involved in — including the future and success of our nonprofit industry.
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Angie is a senior exec with 25 years of experience in direct and relationship marketing. She is a C-suite consultant with experience over the years at both nonprofits and agencies. She currently leads strategy and development for marketing intelligence agency Eleventy Marketing Group. Previously she has worked at the innovative startup DonorVoice and as general manager of Merkle’s Nonprofit Group, as well as serving as that firm’s CRM officer charged with driving change within the industry. She also spent more 14 years leading the marketing, fundraising and CRM areas for two nationwide charities, The Arthritis Foundation and the American Cancer Society. Angie is a thought leader in the industry and is frequent speaker at events, and author of articles and whitepapers on the nonprofit industry. She also has received recognition for innovation and influence over the years.