Relationships 2.0
Fundraising in 2008 proved it really is about who you know.
Detailed at www.tweetsgiving.org, the campaign invited supporters to participate in three easy steps.
- First, tweet something they’re thankful for out to their followers on Twitter.
- Make a donation at any level. Every $10 bought a brick, and 1,000 bricks equaled a new classroom. Epic Change would even paint messages of thanks on the bricks if requested. It offered the high honor of “Top Turkey” for all donors who gave $100 or more.
- Lastly, follow the Thanks-giving tweets of other supporters at tweetsgiving.org.
The formula behind the Tweetsgiving campaign is clear: Newer technology (Twitter) + relationships + donor-centric activities and premiums (sharing what you’re thankful for, buying bricks) + relatable theme of gratitude = success.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Related Content
Comments
