Relationships 2.0
Nonprofit social-media visionaries like Beth Kanter (who writes the must-read Beth’s Blog: How Nonprofits Can Use Social Media at beth.typepad.com) not only helped make Tweetsgiving a success by getting the word out to their own networks (called “retweeting”), but they also tried their own experiments in Twitter fundraising. Specifically, Kanter raised $2,500 in 90 minutes using Twitter alone. These campaigns upend the traditionally slow, often expensive process of developing more traditional tools in favor of smart concepts and powerful individuals wed with social media. Pretty neat, huh?
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
