Relationships 2.0
Fundraising in 2008 proved it really is about who you know.
While groups work to get those big gifts online or in the mail, organizations like the Young Nonprofit Professionals Network are combining the best of both worlds, using tools like LinkedIn and Facebook to connect with alumni and invite them to share stories about YNPN, some of which will be featured in (mailed) fundraising appeals.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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