Relationships 2.0
Fundraising in 2008 proved it really is about who you know.
What might be different is this: As communicating online gets easier and cheaper, organizations can look forward to developing more personalized appeals to specific segments of their lists. Niche appeals will become more and more viable for smaller organizations with the brain space to tackle them. FS
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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