Relationships 2.0
Although past years have been dominated by innovations in technology, high-visibility issues and new approaches (venture philanthropy, for instance), one major theme came up over and over again for 2008: relationships.
The Big Kahuna of relationships was, of course, Barack Obama. For years, fundraisers have listened to board members utter gems such as, “If only Oprah Winfrey, Ellen DeGeneres, Bill Clinton or (insert other blockbuster celebrity name here) would promote our cause, we’d have no problem raising money.”
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
