Relationships 2.0
Fundraising in 2008 proved it really is about who you know.
But by the fourth quarter of 2008, that mantra had changed to, “If only we could do what the Obama campaign did online, we’d have no problem fundraising.”
Yes, if only … (sigh).
Online. E-mail. Mobile. Our new president was all over the place, and his campaign was at the top of the heap when it came to harnessing the power of relationships and, most notably, social networking.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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