Relationships 2.0
Fundraising in 2008 proved it really is about who you know.
Brian Reich, co-author of “Media Rules! Mastering Today’s Technology to Connect With and Keep Your Audience,” notes that peer-to-peer fundraising can trump all other types.
“Obama’s matching-donor project, in which someone who donates is connected to another donor who also happens to share interests or geography, was revolutionary in a lot of ways and should change the way we fundraise online,” he told me during a recent conversation.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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